The Keep, located on Castle Lane, is a 70,000 sq ft mixed-use redevelopment project that has comprehensively refurbished the former BHS building in Belfast city centre. The site was acquired by Alterity Investments in early 2021, following its vacancy after BHS’s closure in 2016.
The scheme reconfigures the building over four floors to provide multiple ground-floor retail units and upper levels repurposed for leisure and hospitality uses. It features prominent frontages onto Castle Lane, Castle Arcade, and Cornmarket.
The refurbishment was completed in early 2024.
Key tenants include:
Apple – Relocated from Victoria Square
H&M – Opened in early 2024
Deichmann – Opened its first Northern Ireland store in early 2024
King Pins – Scheduled to open in late 2025, this venue will offer boutique bowling, mini golf, and family entertainment
Address: Castle Lane
Postcode: BT1 5DA
Aerial view
Date: April 2025
Image: NI Planner
View from Castle Lane.
Date: April 2024
Image: NI Planner
Exterior view, March 2022
Date: March 2022
Image: NI Planner
3D visualisation
Image: Digital Aspect
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